Blog

SMS vs. WhatsApp
In today's mobile-first world, reaching customers means texting them. But in the communication toolbox of any modern business or developer, **SMS (Short Message Service)** and **WhatsApp** serve two fundamentally different, yet equally critical, roles.

SMS Marketing 101
A beginner-friendly guide to building compliant opt-in lists and launching time-critical campaigns that drive measurable results—built on the foundation of rock-solid messaging infrastructure.
